Team

Inside the machine

Get to know the amazing crew behind Groots

As you get to know us a little better, we would love to tell you more about the people who work to get your data business going.

About us

Groots kick-started with the Innovation Fund Competition of Germany's Agency for International Cooperation, GIZ, in 2017. From the beginning, its mission was to fight data exploitation by allowing people in rural communities to participate in the data economy on equal terms. Since its inception, Groots has grown into a data collection service for private and public companies, sourcing grass-roots expertise and metrics in emerging markets using swarm dynamics. Incubated at GIZ, Groots now exists as an independent spin-off within the social entrepreneurship ecosystem of GIZ.

We believe that people in emerging rural economies possess myriads of valuable information that can shape the future of how we design good products and systems for the changing world. As a team we are committed to make valuable insights available at high quality and low cost to improve the way we all work within the lean economies of the majority world.

A Strong Team

The diverse crew behind Groots are global citizens and builders at heart. Groots is currently a team of fourteen with international diverse backgrounds and professional experience, especially in emerging economies.

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Kajarin Yotdam Co-founder & COO

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Simon Bittner Co-founder & CEO

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Carmen Nuñez Country Representative Bolivia

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Emmanuel Ajah Country Representative Nigeria

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Emmanuel Katachie User Engagement Expert Côte d'Ivoire

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Dr. Yasemin Koc Country Representative Côte d'Ivoire

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Bastian Klenow Head of User Experience

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Peter Crnokrak Head of Product Design

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Manuel Wiedenmann Head of Engineering

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Paul Jasper Head of Statistics

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Hermann Kouassi Business Partnership Manager Côte d'Ivoire

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Marvin Söhlke Business Development

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Miriam Yasbay Advisor User Centered Design

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Timo Lassak Advsior Finance

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Kai Malkwitz Advisor Management

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Thomas Chrometzka Advisor Business Strategy

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Timo Lassak Advsior Finance

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Kai Malkwitz Advisor Management