About us

Groots kick-started with the Innovation Fund Competition of Germany's Agency for International Cooperation, GIZ, in 2017. From the beginning, its mission was to fight data exploitation by allowing people in rural communities to participate in the data economy on equal terms. Since its inception, Groots has grown into a data collection service for private and public companies, sourcing grass-roots expertise and metrics in emerging markets using swarm dynamics. Incubated at GIZ, Groots now exists as an independent spin-off within the social entrepreneurship ecosystem of GIZ.

We believe that people in emerging rural economies possess myriads of valuable information that can shape the future of how we design good products and systems for the changing world. As a team we are committed to make valuable insights available at high quality and low cost to improve the way we all work within the lean economies of the majority world.