Team

Inside the machine

Get to know the amazing crew behind Groots

As you get to know us a little better, we would love to tell you more about the people who work to get your data business going.

About us

Groots kick-started with the Innovation Fund Competition of Germany's Agency for International Cooperation, GIZ, in 2017. From the beginning, its mission was to fight data exploitation by allowing people in rural communities to participate in the data economy on equal terms. Since its inception, Groots has grown into a data collection service for private and public companies, sourcing grass-roots expertise and metrics in emerging markets using swarm dynamics. Incubated at GIZ, Groots now exists as an independent spin-off within the social entrepreneurship ecosystem of GIZ.

We believe that people in emerging rural economies possess myriads of valuable information that can shape the future of how we design good products and systems for the changing world. As a team we are committed to make valuable insights available at high quality and low cost to improve the way we all work within the lean economies of the majority world.

A Strong Team

The diverse crew behind Groots are global citizens and builders at heart. Groots is currently a team of fourteen with international diverse backgrounds and professional experience, especially in emerging economies.

team member

Kajarin Yotdam Co-founder & COO

team member

Simon Bittner Co-founder & CEO

team member

Carmen Nuñez Head of Research

team member

Bastian Klenow Head of User Experience

team member

Emmanuel Ajah Country Representative Nigeria

team member

Elisabeth Shoboyejo User Engagement Expert Côte d'Ivoire

team member

Dr. Yasemin Koc Country Representative Côte d'Ivoire

team member

Lara Schmitt Data Science & Analysis

team member

Paul Jasper Head of Statistics

team member

Marvin Söhlke Partnership Development

team member

Hermann Kouassi Business Partnership Manager Côte d'Ivoire

team member

Michael Malkush Head of Engineering

team member

Abimbola Aduloju User Research Nigeria

team member

Victor Chukwuka User Support and Backoffice Nigeria

team member

Anselm Igelle User Research Nigeria

team member

Andrii Medvid Frontend Engineering

team member

Peter Crnokrak Advisor Product Design

team member

Sowmya Guru Advisor Frontend Engineering

team member

Teresa Holfeld Advisor Frontend Engineering

team member

Manuel Wiedenmann Advisor Backend Engineering

team member

Miriam Yasbay Advisor User Centered Design

team member

Timo Lassak Advsior Finance

team member

Kai Malkwitz Advisor Management

team member

Thomas Chrometzka Advisor Business Strategy